Privacy Policy
Playtics processes the film you upload for your coaching account. We do not sell data, run ads against your film, or use facial recognition.
Effective date: October 23, 2026 · Playtics Inc
This Privacy Policy describes how Playtics Inc (“Playtics,” “we,” “us,” or “our”) collects, uses, and shares information when you use playtics.ai, our apps, and related services (the “Services”).
Playtics turns basketball game film into box scores, shot locations, minutes and plus-minus, and highlights for coaches and programs. We designed the Services so that your club or team owns its footage, and we process what you upload to produce analysis for your account.
If you have questions, email [email protected].
1. Who we are
Playtics Inc is a Delaware corporation, registered in Wilmington, Delaware. Contact: [email protected] · https://playtics.ai
2. Roles: your team owns the film
For game film and player-related data uploaded through a customer account:
- The customer (coach, club, league, or other organization that contracts with us) is the controller / owner of that content and decides why it is collected and who on their side may access it.
- Playtics acts as a processor / service provider: we process uploads to provide the Services the customer requested (breakdowns, highlights, season history, account administration, support, and security).
- Exception — improving Playtics. When we use uploaded film and the stats created from it to train and improve our own models (see Section 4), Playtics decides how that data is used and is responsible for that use.
Website visitors and newsletter signups are handled under this Policy as described below.
3. Information we collect
Account and contact information
Name, email, organization or team name, role (for example coach, admin, parent or guardian), login credentials, and messages you send us (including the contact and newsletter forms on our website). For player accounts of minors, we collect the guardian's name and email, and the player's birth year, team, and jersey number as entered by the coach or guardian.
Customer content
Game film and related files you upload; roster or player labels you enter; edits, corrections, and notes; and the analytics and highlight outputs we generate from that content.
Usage and device data
Log data, approximate location derived from IP address, browser or device type, and how the Services are used (for reliability, security, and product improvement).
Cookies and similar technologies
Our marketing site and product may use cookies or local storage that are needed to run the site, remember preferences, or understand aggregate traffic. We do not use cookies to sell personal information or to run third-party advertising networks against your team’s film.
4. How we use information
We use information to:
- Provide, operate, secure, and improve the Services
- Train, test, and improve Playtics' models (see "Improving Playtics" below)
- Generate box scores, shot locations, minutes and plus-minus, highlights, and related outputs for your account
- Communicate about accounts, support, product updates, and (where you opted in) occasional marketing email
- Prevent fraud, abuse, and security incidents
- Comply with law and enforce our Terms of Use
We do not sell personal information. We do not share personal information for cross-context behavioral advertising. We do not show ads inside the product. We do not sell or license customer game film to other companies to train their models, and we do not use it to advertise Playtics on our own channels.
Improving Playtics (model training)
Customers give us permission in our Terms of Use to use uploaded games, and the stats, tags, and corrections created from them, to train, test, and improve Playtics' models. This includes games with players under 18. When we do this:
- We remove player names and contact details and use only what is needed — the video, the court, the plays, and jersey numbers.
- We do not use this data to identify any person, and we do not use facial recognition.
- Training data is used only inside Playtics and by service providers working for us under contract. It is never shown publicly, in our marketing, or to other customers.
- We rely on our legitimate interest in improving the accuracy of the Services; where the law requires consent instead, the customer is responsible for obtaining it when uploading.
- A club, league, or team can opt out at any time by emailing [email protected]. Opting out applies to future training and does not affect the Services. A parent or guardian can ask us to exclude their child's player data from future training in the same way.
- Models already trained are not "un-trained" when content is deleted, but deleted content is not used for new training.
5. How player matching works (biometric statement)
Playtics attributes actions on film using appearance-based cues available in the video and the labels your team provides — for example jersey number, team side, and general appearance consistent with the roster context.
- We do not identify who any player is. Our system only tells players apart within a game (for example, "#23 on the home team") so it can attribute stats; it does not know or look up a player's name or identity.
- Player names appear only if the coach chooses to add them. Coaches can leave players as jersey numbers, or label them however they like, and can edit or remove names at any time.
- We do not use facial recognition.
- We do not create or store face geometry templates or voiceprints as biometric identifiers.
- We do not sell biometric identifiers.
If this description changes in a material way, we will update this Policy.
6. Sharing
We share information only:
- With people on your account — coaches, staff, or other users your organization invites, according to the permissions you set
- With service providers who help us host infrastructure, process video, send email, provide support tools, or secure the Services, under contracts that limit their use of the data to providing services to us
- For legal reasons — if required by law, valid legal process, or to protect Playtics, our users, or the public
- Business transfers — in connection with a merger, financing, or sale of assets, subject to appropriate confidentiality
We do not post your players or your film on Playtics-owned marketing surfaces (website, social, decks, demos). What a coach or parent shares from their own account remains their choice under their club’s rules and releases.
7. Children and minors
Video of minors is the uploader's responsibility
Playtics does not record games, does not choose which film is uploaded, and does not collect any information directly from players. Game film that shows minors is uploaded by an adult coach or organization using their own account. That coach or organization — not Playtics — is solely responsible for:
- Having the right to record the game and to upload the film to Playtics
- Obtaining and keeping every parental or guardian consent and media release required by law or by their league, club, school, venue, or governing body
- Deciding whether to add player names at all, which players are labeled, who on their team can see the film, and what is shared from their account. Playtics does not identify minors; any name attached to a player comes from the coach
- Removing film or player data when a parent, guardian, or player withdraws consent, or instructing us to do so
Playtics does not obtain, review, or verify parental consent or media releases, and we rely on the coach's or organization's assurance (given when they accept our Terms of Use) that they hold them. Playtics is not responsible for film uploaded without the required consents; the uploading coach or organization is. Questions about whether a player's film should be on a team's account should go first to that team's coach or club.
What Playtics remains responsible for is how we handle film once it is uploaded: we process it to provide the Services to that team and to improve Playtics as described in Section 4, we keep it secure, we never use facial recognition, we never post it on our own channels or in our marketing, and we delete it on request as described below.
Accounts and deletion requests
- Accounts are intended for coaches, clubs, leagues, adult staff, and parents or guardians.
- A player under 18 can use Playtics only through an account managed by a parent or legal guardian. Invitations for minors go to the guardian, never to the child.
- Players under 13 have no login of their own; the guardian uses the account and provides any information on the child's behalf.
- Players 13–17 may have their own login only after the guardian approves it. The guardian can view, change, or close the account at any time.
- When a player turns 18, guardian management ends and the player takes over the account.
- A parent or guardian may email [email protected] to request deletion of a child’s personal information we process. We will work with the customer account owner where needed to fulfill the request.
We do not knowingly collect personal information directly from children under 13 online.
8. Retention
We keep information only as long as needed for the purposes above:
| Data | Typical retention |
|---|---|
| Account profile and billing records | While the account is active, then as required for tax, accounting, and legal obligations |
| Uploaded game film and derived analytics / highlights | While the customer account is active. Permanently deleted within 30 days of a deletion request, and within 90 days after account closure, unless a longer period is required by law or a written customer agreement |
| Support correspondence | Up to 24 months, then longer only if needed for an open dispute |
| Website / newsletter contact submissions | Until you unsubscribe or ask us to delete, and thereafter in suppressed form as needed to honor opt-outs |
| Security logs | Typically 12 months, longer if investigating an incident |
Backups may persist for a short rolling period after primary deletion, then are overwritten.
9. Security
We use administrative, technical, and organizational measures appropriate to the nature of video and sports data — including access controls, encrypted transit where supported, and least-privilege access for staff and subprocessors. No method of transmission or storage is 100% secure; please use strong passwords and protect account invitations.
10. Your choices and rights
Depending on where you live (including California and other U.S. states with privacy laws), you may have rights to:
- Access the personal information we hold about you
- Correct inaccurate information
- Delete personal information
- Obtain a portable copy of information you provided
- Opt out of sale or sharing (we do not sell or share for advertising; you may still send an opt-out request)
- Limit use of sensitive personal information where applicable
- Appeal a decision if we decline a request
How to exercise rights: email [email protected] with the subject line “Privacy Request.” We will verify your identity and respond as required by law. If we process your data only as a processor for a customer, we may redirect you to that customer (your club or coach) so they can instruct us.
You may unsubscribe from marketing email using the link in those messages. Transactional and service messages may still be sent.
11. International users
We are based in the United States. If you access the Services from outside the U.S., you understand that information may be processed in the United States and other countries where we or our providers operate. Where required, we use appropriate transfer safeguards for cross-border processing.
12. Schools and student data
Playtics is not currently offered under school-district student-data agreements. If a public school or district becomes a customer, we will put a written data agreement in place before processing student education records as a school official. Until then, do not upload content you are only allowed to share under a school data agreement we have not signed.
13. Changes
We may update this Policy from time to time. The “Effective date” above will change when we do. Material changes will be posted on this page or communicated through the Services or email where appropriate.
14. Contact
Playtics Inc Registered in Wilmington, Delaware Privacy inquiries: [email protected] Web: https://playtics.ai